Of this form, what the magazines transmit for the public are always the possibility of if possessing such forms, in which ways it can to work the body to modify it. However, this I appeal nothing more is of what mere fight that reaches young and adults of the diverse social classrooms, but that, in the truth, it means an illusion infinite. The body that if longs for, the coveted body is so distant, that of the place to a way that places our appearance as symptom of a culture to reach. 4 – The GOOD magazine FORM and the cult to the beauty Before initiating our quarrel on the analyzed publication, is important to think a little on what it is the magazine journalism. Today the magazines represent a great editoral variety. They are thousand of headings and for all the gostos. The magazine is inserted in a segmented market of public and advertising. According to Scalzo (2004)? magazine well focada is that one that has its clear and concise mission, whose journalists know accurately for who write, and works to take care of to the necessities dictated for the readers? (SCALZO, 2004, P.62) Beyond containing information of quality, exclusive and well refined, the text of necessary magazine of one I temper more.
Different of the periodical reader, of magazines it waits, beyond receiving correct, simple and clear the information? either the exercise of the abdomen, the prescription of the cake, the note politics, the trip script -, but also wants a text that is not dry, as a mere one, hand squeeze (SCALZO, 2004, P.76) Such segmentation finds its form most finished. It will always have public to consume such information. One of the advantages that this vehicle withholds is that the reader with proximity knows. This relation generates confidence and expectations, what it constructs an identification between reviewed reader, fidelizando and captivating the public for which the publication if destines.