Wealth management so with assets under management of EUR 1 million or more, there are 350,000 in Germany customers in the true sense of the word, currently around. The financial institutions achieve still annual income (revenues) of at least nine to ten billion euros in the German private banking market. A Retailkunde brings a yield between 250 and 300 Euro per year, according to data from investor marketing today there are already 700 to 1,000 euro per annum at an affluent customers. In addition, the German private banking market is the largest onshore market in Europe and remains more attractive with an average annual growth of about five percent despite the crisis also for competitors outside of Germany. If the profits of the banks in the business have fallen significantly with high net worth individuals for the second time in a row, the future prospects for the German private banking are positive. The pressure on offshore banking centres becomes other recoveries of customer funds from the Switzerland and Luxembourg lead after Germany. In addition, the crisis triggered a rethinking customers.
A good advice and asset management will be appreciated again. So banks should further improve the transparency and quality of customer service, to attract an active asset management. Customers increasingly place emphasis on simplicity, transparency and safety of their assets. Also, more streamlined structures and administrative procedures are necessary to save costs and to compensate for the lower profit margins. To the Premiumzielgruppe in private banking, plus, the target group of 50 has developed. That is only a result of the survey of 117 financial institutions in September 2010 on the subject of private banking. More than half of the clients with assets of one to ten million euros is over 60 years old! And especially the clientele with a capacity of one to ten million euros with more than 37 percent contributes mightily to the sheltered volume of banks.
According to the results of the survey expect the experts for private banking in the next five years are still significantly above-average growth rates. With 48 percent is almost every second respondent by a growth rate of between 5 and 7 percentage points. The second highest proportion of respondents by 22 percent even anticipates stronger growth between 7 and 10 percent per year for the private banking division. While the biggest opportunities be given to the private bankers and foreign institutions in terms of market share. Clearly the fund companies are located at the end of the rankings. The study 2011 can private banking at bbwMarketing, Liebig Street 23, 41464 Neuss, fax 02131 / 2989721, Tel. 02131 / 2989722, related mail.