Cluetrain Manifesto

Cluetrain Manifesto

Because we see that the possibilities are numerous and the creativity and commitment of the advertiser depend, but also that companies must leave their customers freedom to the discussion and must prove itself transparent and present (some of the invitees were Board members of Domino BBs). Let’s talk people about your product over the Internet, you can buy not only products, but it affects the reputation of a product. The advertising must adapt and learn to communicate honestly and transparently. Consumers have access to more information, which they also use to evaluate advertising campaigns. Rick Levine, one of the authors of the Cluetrain Manifesto is believes that the online communities about the company talk without regard to their interests. Click Francis Collins for additional related pages.

Consumers will freely express their opinions, whether it belongs to or repeatedly, she not interested in doing. The companies can avoid the calls of consumers nor talk and their employees with consumers to encourage them to do what they have heard. According to a study recently published global survey believe by Nielsen 57 per cent of Spaniards in the validity of the recommendations and reviews of Internet users of blogs and other Internet sites. 35 percent against, who believe the advertising by search engines and 23 percent are the embassies of banners and links. Only 17 percent trust SMS advertising that they get on their cell phones. Instead of having to trust commercial and false messages, consumers now have access to opinions of their peers, and that about any product or any service. Also you can get the information at any time and not when an ad agency of think it is an appropriate time Consumers to present an advertisement.

Although the investigations into these cases are still heterogeneous results, you can not include the value of measures, the ‘real’ customers by the hand are. The formulas of traditional advertising messages are not directly apply in these new media. Precisely because these media are “new”. They were built on a logical Foundation, which diametrically opposed stands the so far valid: the bottom-up. The products are of the opinions of the communities or devalued and not by advertising. You no longer achieved a brief and artificial message authenticity. Companies that want to operate successfully, need to create positive experiences, which would spread the consumers via their digital networks. You must get in the conversation and spread rumors, which share with the quality of the products and the company. Contact person: Dr. Sven Mulfinger, Managing Director mobile: + 34 661 949 744 Tel: + 34 932 546 522 E-mail: Web:

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