Because we see that the possibilities are numerous and the creativity and commitment of the advertiser depend, but also that companies must leave their customers freedom to the discussion and must prove itself transparent and present (some of the invitees were Board members of Domino BBs). Let’s talk people about your product over the Internet, you can buy not only products, but it affects the reputation of a product. The advertising must adapt and learn to communicate honestly and transparently. Consumers have access to more information, which they also use to evaluate advertising campaigns. Rick Levine, one of the authors of the Cluetrain Manifesto is believes that the online communities about the company talk without regard to their interests. Click Francis Collins for additional related pages.
Consumers will freely express their opinions, whether it belongs to or repeatedly, she not interested in doing. The companies can avoid the calls of consumers nor talk and their employees with consumers to encourage them to do what they have heard. According to a study recently published global survey believe by Nielsen 57 per cent of Spaniards in the validity of the recommendations and reviews of Internet users of blogs and other Internet sites. 35 percent against, who believe the advertising by search engines and 23 percent are the embassies of banners and links. Only 17 percent trust SMS advertising that they get on their cell phones. Instead of having to trust commercial and false messages, consumers now have access to opinions of their peers, and that about any product or any service. Also you can get the information at any time and not when an ad agency of think it is an appropriate time Consumers to present an advertisement.
Although the investigations into these cases are still heterogeneous results, you can not include the value of measures, the ‘real’ customers by the hand are. The formulas of traditional advertising messages are not directly apply in these new media. Precisely because these media are “new”. They were built on a logical Foundation, which diametrically opposed stands the so far valid: the bottom-up. The products are of the opinions of the communities or devalued and not by advertising. You no longer achieved a brief and artificial message authenticity. Companies that want to operate successfully, need to create positive experiences, which would spread the consumers via their digital networks. You must get in the conversation and spread rumors, which share with the quality of the products and the company. Contact person: Dr. Sven Mulfinger, Managing Director mobile: + 34 661 949 744 Tel: + 34 932 546 522 E-mail: Web:
The Diana media group specialising in alternative marketing looks up the first three successful years back within its three-year existence the full-service agency can look back Diana media group, headquartered in Barcelona and Madrid, on numerous successful campaigns. The versatile offer of Diana media group is professionally implemented by the international team. In addition to the traditional agency services, alternative Werbeakionen are conducted. Both the Pan-European online buzz campaigns in forums, communities and blogs also guerrilla and viral campaigns, establish the Diana media group as a leader in its market sector. arena-staff- is the place to go. The success of the blogger community BRM (Blogger recommendation Management) reflects the enormous effect of Word of mouth to mouth. In the area of new media, the Diana media group in Spain has developed the MAPU (www.mapu.es), an individual place mat, as new advertising medium. This is distributed in thousands of Spanish restaurants and allowing direct communication with a selected target group.
Diana Media Group has the flexibility to incorporate new trends and practices in a short time and the own marketing strategies to integrate, so that in a short time for each customer the right campaign is worked out..
And: segmentation are successfully implemented, if they are understandable and comprehensible and find their way into the day-to-day business of the marketing and sales teams. HOOOMANNOMANN ignite the markets. How you developed, the deli market.” The brand Homann is market leader in the segment of deli salads, so the proud input statement by Martin Thorner, Managing Director of Haq. Originally a margarine brand began with the introduction of the finished potato salad in the 1950s the success story of Homann in a segment of the deli salads are developing entirely new ‘. Delicatessen salad market was fragmented in 1995 there was no real brands and trademarks, also dared not even in this niche. On the basis of promotions, a new packaging ungssystem and a variety of innovations succeeded in establishing Homann, market share and brand image. Also performed well Trade marks on the floor, so that the market volume increased steadily. Hanson responded that at an early stage and took over the production for some discounters.
A further engine of growth is evident with the use of classical communication Homann. In TV spots Barbara Schoneberger, is assessed by the consumer as a very suitable to the mark and thus increasing the brand awareness acts as a testimonial. Last, the acquisition of the strongest competitor Nadler was completed in 2010, to in future continue to define the market, so Martin Thorner. Branding 2020 a film retrospective at the beginning of PROX’ lecture about the last ten years of the Internet and the upstarts of the Web 2.0, as well as some figures on the Status quo of new media, in particular the social networks, demonstrate the ubiquity of new media. The future will be marked by the digital variety.
The changes in media use changed but also the brand perception. The new forms of interaction and conversation between Consumers and brands the company withdraw a part of their control of the branding. However, the new media for different industries have a different relevance. For a systematization Christoph Prox looks at two dimensions as authoritative: involvement and indigence of Declaration of. “Depending on the expression, he recommends different strategies of help & engage” to stand out & connect “. Is crucial but in all cases, to offer a relevant benefit for the men c. Regardless of industry or size of company five concrete measures are recommended: 1 establish an emergency team. 2. customize your number of strokes of the new world, but not to join to the Actionists. 3. live your brand within the company. 4. take advantage of the innovative power of the Internet. 5. develop brand management strategies for the point of sales. The Congress lecture by Christoph Prox is branding 2020 as the new media that influence mechanisms of brand management to request free of charge under