Arab Gulf States and Russia in the focus of “The importance of Heidelberg medical tourism grows with each passing year” so Vera Cornelius, Managing Director of the Heidelberg Marketing GmbH. This trend is in Heidelberg for three years with information and offers of “medical pool” meets. The number of overnight stays from Russia rose from 2001 to 2010 by 2,700 nights to 8,600 nights. The number of overnight stays in the Arab Gulf States of 2,600 on 19,000 grew in the same period. Until November 2011, again increased by 4.1% and from the Arab Gulf States are from Russia by 37.1%.
With 24,300 nights, the Arab Gulf States are in fourth place at the Heidelberg international markets (behind the United States, of Switzerland and the United Kingdom) and ahead of Japan, the Netherlands, France and Italy. “The nights especially in the Arab Gulf States, but also from Russia, are primarily attributable to the medical tourism, say the resident of Member of patients, the most” prestigious Heidelberg University Hospital are treated”, so Tourism Marketing Director Steffen Schmid. Because many patients are ill, the elaborate treatments require often long stays in Heidelberg. This trend has been detected early in Heidelberg and served. The Heidelberg Marketing GmbH partners from the hotel industry initiated the so-called “medical pool” together with the University Hospital three years ago are the Court of Heidelberg, the Marriott Hotel Heidelberg, Crowne Plaza Heidelberg City Centre, the Holiday Inn Heidelberg. The first two years were the Arab Gulf States in the heart of the marketing activities with ad, workshop visits, close contacts to the travel industry and the embassies of the countries. There is a further focus on the Russian market from 2012. In March 2012, the medicine pool at Moscow presents int. For more information see this site: City College of New York.
Travel & tourism exhibition (MITT), to patients and their families, who are looking for a high quality of medical care in one of Europe’s leading medical centers, to inform about the Heidelberg offer. To a special flyer in Russian language was established in addition to the patient information of the University Hospital, Heidelberg presented as scientific and tourist top destination with excellent accommodation for relatives of patients. “In addition to the positive effect of increasing numbers of accommodation Heidelberg outstanding competence in the field of medicine suitable also, continue to increasingly move our city as a city of science and research city in the international focus”, continues Vera Cornelius, Managing Director of the Heidelberg Marketing GmbH, the rationale of the initiative “Medical pool”. The Heidelberg Marketing GmbH is responsible for the uniform distribution of culture, science, tourism and retail in Heidelberg.
Not too popular in our time are the tours in Iceland. Most often, tourists just do not know about all the things this country. Tourists, of course, is to go there. Time lags in Iceland for 2 hours in winter and 3 hours in summer, so you do not feel too strongly on his change of time zones. All calculations are carried out preferably by means of transfer: traveler's checks, credit cards. All summer in Iceland there are "White Nights", the sun goes back to the 2-3 am and sets after midnight.
Of course, the main attraction of Iceland can be called a landscape with numerous lakes and rivers, waterfalls, geyser fields and mud volcanoes. Iceland – World Fish Center, and tourism. Here is the most powerful waterfall in Europe – Dehtifoss. Icelandic geyser field – the largest in the world. Close to main attractions are places for tents, where you have opportunity to pitch a tent and light a fire. In addition to these places to put up tents and campfires burning is prohibited! It is also forbidden to break branches and cut them for firewood, fishing without a permit.
The capital of Iceland Reykjavik, is considered one of the most unique cities in the world, its center, the so-called "Old Reykjavik" – a vast expanse of lawns and lakes, mixed with traditional houses of the old buildings. There is no smoking chimneys and industrial complexes in the city has a lot of swimming pools, indoor as well as open. The temperature of water in them rises to plus 27 degrees. Botanical Garden of Reykjavik – the most northerly in the world. Special attention should be given to the local cuisine and to warn the unwary tourist. The basis of the traditional dishes are seafood and fish. However, tourists often offer a taste local exotics, such as fish, "gamy" meat marine mammals, minced sheep's pluck "Slatur." They should be treated with caution, their specific taste and smell are most likely to be unacceptable for unaccustomed stomachs.
If you – the owner of the hotel (this is especially true for owners of small family hotel), and you need to attract new guests, then a campaign should be approached creatively. However, under no circumstances can not be manipulated so-called number of stars your hotel – the service provided to customers must clearly correspond to the category of your hotel. After all, a good reputation earned over the years, and lose it may be due to one single lie. Begin to change above all a facade. It is the facade of the hotel is its "face", and quite possibly through changes (often minor) to the new notes, which will help breathe life into a hotel. Be sure to place a small but comprehensive sign near the main entrance, and if you ever have notable or famous people – do not hesitate to mention it directly on the facade. If Are not you lucky – that such people should be invented. The main task of the hotel – enable customers to fully relax after a day of work or exploring the city.
Problem and defines the actions in this regard. Rooms should be extremely comfortable, desirable climate control system, installed directly in the rooms, bathroom requires each number, and must be sufficient technical equipment – TV, Internet access, refrigerator, perhaps, music. Another important factor for the prosperity of the hotel – catering guests. It might be hard to organize a balanced diet in small hotels. In this case, necessary to establish at least breakfast for customers, and the dinner and supper to negotiate with a nearby restaurant. This approach will help not only you but also a restaurant, and this will further enhance your mutually beneficial ties. Can be solved the problem of the dinner guests in a room by ordering and quick delivery of dishes directly from the restaurant at the hotel. This will surely raise the status of your hotel among the clientele, and subsequently bring about significant and undoubted profits.