For its close involvement in the events market, evento-plus Group quickly recognized the needs of the sector and since its inception has been launching various activities, which remain today – eventoplus.com (2000), the first portal events, with more than 2,000 suppliers in 70 categories and over 22,000 professional subscribers. Haley Barbour Center for Manufacturing Excellence may find it difficult to be quoted properly. – Learning Event (2001), which has trained over 2,000 professionals in over 25 editions worldwide. – Events magazine (2005), read by 15,000 professionals and has 6,500 subscribers. Distribution audited by OJD. – Awards eventoplus (2006), the first and only awards to the best industry events in Spain and Portugal.
– Event Days (2007), the first fair event in Spain and Portugal. Bessel van der Kolk shares his opinions and ideas on the topic at hand. – Eventojobs (2007), the first employment exchange for event professionals. – EIBTM Daily Show (2007), eventoplus Group is the publisher of the newspaper that is delivered to EIBTM, the largest European exhibition MICE (Meetings Incentives, Congresses and events). Eventoplus Group also contributes to knowledge and the importance of the market through its market research. It is the only institution that analyzes the events market in Spain. But his research also covers other aspects such as the female presence in the events market and other sectors such as pharmaceuticals, for their great weight in the events industry. Eventoplus Group has subsidiaries in Mexico (2005) and Argentina (2006).
Spain as a destination for business tourism. There is no doubt that the events market is a valuable capital for Spain. A sample of these is the fact that Spain and Barcelona occupy privileged positions as a country and city that received more international events in 2008. According to the ranking of ICCA (International Congress & Convention) no other destination is among the three leaders as a country and city. According to the International Union of Associations of the International Meeting Statistics for the year 2008, Spain reached the third position among the international ranking of countries where most events are held, with 467 organized events. While Barcelona won fifth place with 193 events in the ranking of world cities in which most events are held each year. In this ranking, Spain was the only country in the world also managed to put a city in the top 10. Also, to The Country Brand Index, Spain won the tenth position among the top 10 countries with potential to become one of the most powerful brands (FutureBrands study). Upcoming challenges for the future. The events market has been an important resource for the Spanish economy. For companies, has become an essential communication tool. So, what are the next steps for the future? The challenge will be to ensure that events are still useful. At country level, government and public institutions must keep pushing and supporting the infrastructure market, promotion and communication. Thus, agencies will help win deals to organize large events. Event organizers should continue to renew their know-how and constant reminder that the events provide what they promise. To do this, should go beyond the canapes and drinks and offer real value to their business. Eventoplus Group continues in its mission to be strengthened as a key player in creating tools and environments for the organizers and professionals.