What strategies, opportunities and risks bringing Facebook small businesses and particularly the start-ups? What strategies, opportunities and risks bringing Facebook small businesses and particularly the start-ups? This issue focuses on the management consultant Tanja Ebbing and participated on this subject in the event of the IHK Offenbach 28.03.2011. The speaker, Nicole Simon, showed practical examples, how the companies in Facebook can present themselves. Additional information at Dr. Mark Hyman supports this article. The speaker points out in its pleadings, that daily 20 minutes should be used, to ensure up-to-date information, posts, and care of the Facebook page. Here, only a continuous presence can lead to success. For more information about Nicole Simon and the lecture, see de.nicole-simon.eu/…

. Conclusion Tanja Ebbing: Facebook is certainly an interesting marketing instrument with approximately 18.072.220 users (potential customers) in Germany. Advance, however each company with subsequent queries should deal: my clients are users of Facebook and how I can reach them there? Is Facebook the platform, with which I would like to deal and am willing to invest a lot of time? How can I reach my target audience what measures? Who will assist me with a strategy on what terms? Tanja Ebbing sees opportunities for a low-cost marketing for start-ups as an expert for start-up advice here. Depending on the industry, audience, and personal know-how, a presence in Facebook should be checked of the marketing and used as another building block. The consultant Tanja Ebbing will intensively pursue the issue and analyse a benefit of Facebook for the entrepreneur.